I believe I successfully created a new identity from scratch for this local business in Marquette, MI. I also think that my designs are cohesive throughout the project, and tell a story about what it might feel like to actually sit in the wine bar. I have visited many times, and originally picked this business because I thought the business logo and brand identity just did not tell the story of who Zephyr is as a brand, and what they can offer in terms of professionalism.